I take great pains to avoid throwing words like “fanboy” around here too often. After all, there’s at least a little bit of a fanboy in all of us over something specific, be it sports or politics or games. And I try to cover industry news related to ALL home consoles, PC, you name it (although I know there are more than a few of you that check out each new post and say, “is he talking about the @#$% Wii AGAIN?!)
The fact is, there have been unapologetic fanboy gamers ever since the Super Nintendo and Sega Genesis first arrived on the scene, and gave us all a horse to back. Sega even helped the process along, publicly vowing that the Genesis could do whatever “Nintendon’t.” 
Of course, the anonymity of the internet has since turned the opinionated fanboy into some sort of annoying vitriolic supernova. Seriously, read any Kotaku comments thread that’s been up for an hour. It’s enough to make you wonder how any sane person could claim to love one console/developer/game so passionately, and yet hate another so vehemently.
Rob Walker, a regular contributor to Slate, the New York Times Magazine and blogger behind the stellar Murketing, looks at the bonds we form with what we buy in his upcoming book, Buying In: The Secret Dialogue Between What We Buy and Who We Are. It might shed some light into what causes the fanboy condition… Check out Rob’s interview with Rick over at eyecube (one of our new friends in the WordPress Marketing Bloggers Network, in the blogroll at right). It’s definitely worth a read.
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