It must be marketing week around here. Only a few hours after I hit “publish” on my developers-are-the-best-marketers post, Sony announced a completely on-target concept: including the God of War III demo on the District 9 Blu-Ray movie disc. I’ve seen a few fairly lame attempts to market games via home video, and vice versa. [...]
Archive for October, 2009
“You got your chocolate in my peanut butter!”
Posted in Marketing, Sony, The biz, tagged Batman Arkham Asylum, Blu-ray, Dsitrict 9, God of War III, NHL 10 on October 29, 2009 | 1 Comment »
When the Lunatics NEED TO Run the Asylum
Posted in Marketing, The biz, tagged Call of Duty, Infinity Ward, Marketing, Modern Warfare 2 on October 27, 2009 | Leave a Comment »
Industry Gamers ran an interview snippet (via MCV) that as a brand marketer, gamer, and marketer of game brands really caught my eye. In the runup to Modern Warfare 2‘s release, Infinity Ward community manager Robert Bowling talks about how developers need to be as hands-on as possible with marketing their game. It makes complete [...]
Know your NPD’s: Ch-Ch-Ch-Ch-Changes
Posted in Marketing, Microsoft, Sony, Sports games, The biz, tagged Batman Arkham Asylum, Madden 10, Microsoft, Nintendo, NPD Group, Playstation 3, Sony, Wii, Wii Fit, Xbox 360 on October 20, 2009 | 1 Comment »
The NPD Group’s US Video Game Report for September just hit my inbox last night, and it may be an early indicator of the exciting fourth quarter predicted by some pretty smart cats. We saw increases across most categories from September ’08′s numbers, but not enough to pull the year-on-year numbers out of their recession [...]
The only game in town
Posted in Culture, Old school, tagged arcades, Capcom, Chinatown, DDR, Namco, SFIV, Street Fighter IV on October 12, 2009 | 1 Comment »
Last week, yours truly was called upon to protect the city and county of New York from the forces of evil. Luckily, jurors get a whopping 2 hours for lunch and my local Hall of Justice is a few shorts blocks away from one of NYC’s truly hidden gems – Chinatown Fair. Once famous for [...]
